Google Downplays Click Fraud Problem

Google has claimed that estimates of click fraud in the online advertising industry have been exaggerated.

Shuman Ghosemajumder, business product manager for trust and safety at Google, accused some third-party analytics providers of playing up the problem of click fraud. “Some firms appear to make the problem larger than it is,” he said at a press briefing in Dublin last week.

Many industry insiders believe that as much as 20% of Tier 1 engine clicks are fraudulent.