The Dark Side of Online Advertising
BusinessWeek's cover story for the first week of October was titled "Click Fraud, The Dark Side of Online Advertising".
The article is designed to place fear into the hearts of all online advertisers, however there is an argument to be made to the contrary. Could it be that click fraud can actually help some advertisers? If advertisers stick with their campaigns while their competitors drop off for fear of fraud, they have less competition for those keywords and overall prices fall.
The article is designed to place fear into the hearts of all online advertisers, however there is an argument to be made to the contrary. Could it be that click fraud can actually help some advertisers? If advertisers stick with their campaigns while their competitors drop off for fear of fraud, they have less competition for those keywords and overall prices fall.
posted by JB at 7:27 AM
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