Friday, November 03, 2006

Interesting Fraud Stats from Korea

There had been over 134 million cases of so-called click fraud until the end of the third quarter this year, it has emerged. Click fraud makes use of the practice whereby online advertisers pay per click on their ads, by generating scores of “fake clicks” and then getting a commission from advertisers.

According to documents obtained by Uri Party Lawmaker Lee Seok-hyun as part of a national audit, Overture Korea, which handles 90 percent of Korea’s online ads market, said it was unable to collect revenues for 134 million click-throughs because they had been flagged as potential fraud.

http://www.first.org/newsroom/globalsecurity/60517.html

0 Comments:

Post a Comment

<< Home