Wash Post: Click Fraud Threatens Foundation of Web Ads

The Sunday Washington Post for October 22, 2006 contains an interesting article about companies who employ people in the United States and overseas to click on certain pay-per-click advertisements.

"Operators of these fast-growing "pay to read" networks and similar "pay to click" rings say they provide a genuine audience for advertisers, but Internet fraud experts disagree. They say the [pay to click] networks fuel click fraud . . . which translated to a $500 million problem last year."