Yahoo Closes Door on Click Fraud

Checkmate Strategic Group, Inc. sued Yahoo for click fraud. Yahoo appears to actually be in a position to benefit from this.

The terms of the settlement absolve Yahoo of liability for fraudulent and unwanted clicks over the past 8 years. In return, the advertisers get the opportunity to ask for credits (to buy more advertising).

The total appears to be around $5 million and, in effect, a very cost effective insurance policy for Yahoo.