New Data on Search Marketing Click Fraud: Three Action Items
According to MarketingSherpa research, click fraud is the new email filtering.
From the article: "This August, we conducted the largest study of search marketers ever -- with 3,944 search marketers submitting their data. This was our third annual study. Last year I was surprised to see how few marketers were highly concerned about click fraud."
"At 55%, the vast majority of responders said, "Like email spam, click fraud will continue to cost time and money." In other words, it's here, it's not getting much worse, it's not getting much better … get used to it. Which, as I noted above, is pretty much the way a lot of marketers feel about email filters. You know a portion of your email will be filtered, you do your best to get permission mail through, but you're also resigned to the fact that this will perhaps always be a problem."
From the article: "This August, we conducted the largest study of search marketers ever -- with 3,944 search marketers submitting their data. This was our third annual study. Last year I was surprised to see how few marketers were highly concerned about click fraud."
"At 55%, the vast majority of responders said, "Like email spam, click fraud will continue to cost time and money." In other words, it's here, it's not getting much worse, it's not getting much better … get used to it. Which, as I noted above, is pretty much the way a lot of marketers feel about email filters. You know a portion of your email will be filtered, you do your best to get permission mail through, but you're also resigned to the fact that this will perhaps always be a problem."
posted by JB at 8:10 AM
0 Comments:
Post a Comment
<< Home